How To Find Invoice For Facebook Ads

How do marketers create, manage and analyze their Facebook & WhatsApp ads reports?

The brusque answer is Facebook Ads Manager.

If you monitor your ads' performance correctly, you tin limit waste and focus resources on what'due south nearly effective.

In this mail service, we'll share everything yous need to know to get familiar with Facebook & WhatsApp Ads Reports.

This is exactly what I practice to run my business at Markeko.com based on data I fetch myself.

Keep in mind that you demand no technical skill to learn this!

Let's jump in!

Where to find and how to admission your Facebook & Whatsapp Ads Manager

I'll assume yous already have a Facebook Business organisation Managing director account and yous've fix it up.

If yous haven't, here's the guide for that.

In one case on your Facebook Ads Manager, go to the left menu and click on Ads Director.

Hither's where we'll make the magic happen!

We volition also exist using Facebook's Advertizing Reporting Tool, simply more on that later.

How to customize your WhatsApp ads reports

In this department you lot will learn how to customize your WhatsApp ads reports.

Manage your Ads Report's Columns

CPC, CTR, Achieve and Impressions are big words that people like to throw out.

They will eventually pop upwardly when analyzing your results to allow'due south become over some mutual terminology.

Budget

How much money y'all've told Facebook information technology is allowed to spend.

If you don't come across your budget when you log in to the Ads Manager, you probably have it on the ad ready level, non the campaign level.

This depends on your campaign construction and it's fine either style.

Results

One time you set up your campaign, you tin choose different objectives.

The Results tab volition evidence you lot how you're doing based on information technology.

If you're not familiar with facebook entrada objectives, I recommend you check out our Facebook Ads Tutorials!

Achieve vs. Impressions

These terms are used interchangeably merely they mean something different. Achieve is the number of people that accept seen your ad. Impressions are how many times your ads are shown.

And then if you lot meet the same ad twice, your reach is one and your impressions are two.

Frequency

Frequency is how many times (on average) a single user sees your advert. This is calculated by impressions divided past reach.

Corporeality Spent

How much yous've spent on each campaign or ad set is shown here. The total is shown on the bottom bar.

Continue in mind that the amount spent tin be seen from both the campaign and set level.

CPR

Cost Per Result. For case, if you lot've chosen Letters equally an objective, your CPR is how much each individual message costs.

CPC

Cost Per Click. Say you chose Traffic as a campaign objective. How much each click to your website costs is your CPC.

Unique Link Clicks

Goes paw in hand with CPC. This is the number of times people accept clicked on your advertising and taken them somewhere, either on or off Facebook.

In order to get your whatsapp ads reporting right, you need to create a written report with some of these metrics. And you practice them via the Ads Reporting Department.

Reports are only that: a combination of relevant metrics to your business.

You lot access your primary reports page it on the chief menu on the superlative left corner:

Facebook & WhatsApp Ads Reports Breakdown metrics and filtering

Understand how to read your metrics within your WhatsApp ads reports.

Delivery, activity and time breakdown

Facebook Ads Manager allows you lot to create custom reports of your ads functioning.

These reports include breakdowns, metrics and filtering.

Let's go over each one:

Breakdowns

You can select breakdowns to customize the manner information is displayed. This includes:

Level

Which level is it? Campaign, ad set or ad?

Time

Which fourth dimension frame do you lot desire to analyze?

Demographics

What do you desire to filter people with? These include Age, Gender, Historic period and Gender, Country, Region, DMA Region and Concern Locations.

Delivery

Where and how is your ad reaching your target audition?

Actions

How are people reacting to your ads? Are they using audio, are they reacting

You can and then select from a list of all metrics:

Ad Performance Metrics (Reach, impressions, delivery, etc
Date (Folio engagement, likes, video views, etc.)
Conversions (Website views, purchases, etc.)
Settings (Objective, ad set up budget, campaign budget, etc.)

And operation is how your ads have been doing in terms of clicks, achieve, frequency, etc…

All these will make sense in a minute when we create our showtime custom study.

How to consign reporting from WhatsApp & Facebook

How to export Facebook & WhatsApp reports to Excel

There's only so much y'all can practice within Facebook Ads Manager to analyze your ads' functioning. Here's how you can consign your Facebook Reports to Excel:

Get to your Ads Director.
In the meridian right, click on Reports.
Here, yous have two options. You can either export the information on the table you already have or become to a report section where y'all choose what to download.
- If you simply need the data at hand, so click on Export Table Data. If you don't, go on.
- Cull from the Standard Reports Facebook has already prepared and click on the i relevant to y'all.
On the top right corner, click on the pointer that says Export.

But in case you desire to create a study directly on Facebook Business organization Manager (which will exist most of the time)…

You need to know how to create them from scratch and save them for afterwards employ!

How to salvage and open saved reports

We all look at information to run our businesses. Sales, video views, website sessions, etc…

But what makes the great stand out from the good?

They know how to wait for relevant data.

Even more, they know how to tell Facebook what data they demand.So they get it in an elegant, repeatable style.

That'due south what reports allow y'all to do.

There are so many functioning indicators to worry nearly, but simply some will be of crucial importance to you.

Let's become to your Ads Reporting section to effigy this out.

Don't mind anything else hither except for 3 things:

Breakdowns, Metrics and Date Window.

Nosotros've talked almost breakdowns just hither'south a quick reminder of what it can split your data into:

Entrada Level (Both proper noun and ID).
Time
Delivery
Action
Settings
Dynamic Artistic Nugget.

At present, once yous effigy which of these are more important to you, you tin can cull from the Metrics card.

Performance
Date
Conversions
Settings

Simply these are not the only ones. Facebook actually allows yous to create your own metrics and formulas.

If you go to Create Custom Metric, yous can proper noun it and create a formula for it!

Here is you select the custom metric for your reports:

What is relevant to your business?

Are you using the same Excel formula instead of creating your own metric?

Once you finish your report, recollect to Relieve Information technology!

Now you can access it whenever you want and fifty-fifty get information technology sent to you lot past email periodically.

We'll get over how to do both next.

How to open saved reports in the Ads Director

Here's how to access previously saved reports:

Once you get to your Ads Reporting Section, click on the top right Reports.

A card volition load where you'll be able to access all your previously saved reports.

Click on i to open it.

How to run recurring reports and send automatic emails with reports

Facebook allows you to automate how data is shown to you.

Data changes and and so should your method to get it.

Don't export the same whatsapp ads report every week, have Facebook deliver information technology to you lot via automatic reporting emails.

(Warning! Before you proceed to do this, you must accept the admin, annotator or advertiser ad business relationship access.)

You lot can have 2 types of reports: Saved and New.

For a saved report:

Hover over your report's name and click on the pencil edit icon that appears.
Select the settings label to open study settings.
Toggle on to schedule e-mail.

For a new study:

Select the dropdown carte du jour next to the relieve button and select save equally….
You volition exist taken to the written report settings carte du jour.
Type in a name and select the Schedule Email checkbox.
Identify the method and select the e-mail addresses you'd like to ship it to.
To change your email written report, Edit it and confirm your changes.

Piece of cake correct?

This doesn't have to be tricky, information technology's meant to assistance yous.

With this comes the question: What data should I analyze?

And the answer is: it depends.

We all look at different data, I'chiliad sure your specific industry has different KPI's than mine! A good tip I can give you lot is to just await for it.

What manufacture are you in? Which metrics are the about relevant?

Create your ads reporting based on information technology.

Call back to experiment! Zippo is set on stone. If some metric reveals something about your business that others are not seeing yous simply gave yourself an reward!

Empathise the functioning of your WhatsApp Ads

Performance, demographics, and placement

You got the data! The hard part's over.

But what does information technology mean?

You've got all these numbers and ways your ads have been performing…

Now the only matter left for you to practise is to interpret your whatsapp ads reporting.

Let'southward choice three metrics that are relevant to united states: performance, demographics and placement.

Performance answers the question: How effective were my ads?

Yous tin segment effectiveness into other relevant metrics: Reach, frequency, impressions, etc…

This is great! With all your dissimilar campaigns, yous tin can then see which ane had the best performance.

Now yous know what campaign drove the almost results.

Demographics answers the question:

Who saw my ads?

You can farther dive into this with other metrics like age group, location, mutual interests…

At present you know that young adults of historic period eighteen-24 from the East Coast are watching your video ads for a particularly long fourth dimension…

Got it!

Placement answers the questions:

Where were my ads shown?

Now, this can aid you meet what was the best placement for your ads.

Turns out, Instagram video stories drove more than half of your website traffic!

You only gained visibility over your digital performance. You're no longer shooting in the nighttime, the target is right in front of y'all.

Yous're now able to confidently focus on what'south working and ditch what's not.

If this specific combination is driving your results, focus on it

Summary section

Perhaps y'all don't need all that data and you just want a summary.

At that place are two ways you can access your performance's summary: Ads Managing director and Ads Reporting.

To see your Ads Reporting Summary:

Click on Ads Reporting from the main menu.
Select a Saved Report or create a new one from scratch.
Above the table, click Levels.
Select Campaigns, Advertizing Sets or Ads depending on what yous want to wait at. If you need help on Campaigns vs. Ad Sets vs. Ads, here'south a blog post to help you!
You can view combined results for all of the objects or a select group of objects:
- To view results for all of the objects, you'll start need to select a breakup. In the top-right corner, click Breakdown and select one.
- To view results for select metrics, check the box next to each object.
After setting a breakdown, you lot tin can likewise add any filters you call back necessary.
At the bottom of the table, click the arrow side by side to Results from.

To run across your Ads Manager Summary:

Go to Ads Director.
Click Campaigns, Ad Sets or Ads depending on what yous want to view.
You can view combined results for all of the objects or a select group of objects:
1. To view results for all of the objects, beginning select a Breakdown.
2. To view results for select objects, check the box next to each object and click View In the peak-correct corner, click Breakdown and select 1.
After setting a breakup, yous can also add together whatsoever filters yous might need.
At the bottom of the table, click the pointer adjacent to Results from.

Reporting Table

Or maybe you lot need a mix betwixt two: not a huge whatsapp ads report merely not a summary either.

Here'due south where the reporting table proves useful.

In your ads reporting, you lot see on the left side that you've got plenty of checkboxes to cull from.

Also, once you select one you tin can see the Reporting Table in the middle modify in existent time.

If y'all need to run across a quick solo metric, then this is the way to go.

Accessing your WhatsApp Business concern Conversation Data

If yous have WhatsApp Business on your telephone, yous tin can access your chat statistics.

This is a much simpler reporting tool, but it gives you visibility over how much people are actually starting a chat with you. This is key for constructive WhatsApp Ads Reporting!

If you lot don't know how to connect your WhatsApp Business concern to your Facebook business relationship, here's the guide for that!

Steps:

Tap on Business organisation Settings.

Tap on Statistics.

You should find these statistics. Yous can't break them down, so attempt to keep track of them!

We accept lots of WhatsApp tutorials hither at Markeko:

How to Send Broadcasts?
How to Connect it To Your Fanpage?
The Difference Betwixt WhatsApp and WhatsApp Business.
How to Use WhatsApp Business Labels.

Check them out hither!

These will prove useful for your WhatsApp Ads Reporting and full general WhatsApp performance afterward.

Also, if yous want to larn more about WhatsApp Business + Ads + API, we came up with a WhatsApp Business organization Guide for y'all to cheque out!

Terminal Thoughts

I'll give yous some good news: 99% percent of Facebook Marketers take no idea what they're doing.

They don't fifty-fifty know where to start looking for the reply.

Unlike yous.

You lot already know that data based marketing is the all-time marketing. The answers are in the numbers.

You can find those numbers in your WhatsApp Ads reports now.

At present I'd like to hear from you:

Which metric is the most important to you lot and why?

Next Affiliate: How To Optimize Your WhatsApp Ads

Previous Chapter: WhatsApp Ads Budget And Bidding

whatsapp and facebook ads bidding and budget

Return to WhatsApp'due south Guide Ads chief page.

Source: https://www.markeko.com/whatsapp-ads-reports-guide/

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